——— Free Sample – The Full Story, One Chapter
Sign up for your FREE sample – The Lead Magnet Playbook: Why Your 10% Off Pop-Up Is Failing
One full chapter from the research booklet, yours free. This sample is designed to give you a feel for the depth of Convimax research – before you commit to the full Playbook.
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——— What’s Inside
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——— Research Booklet — Sample
The Quiz That Beat the Discount by 314%
Our most comprehensive format: a full research-backed report examining how the decisions you make about store structure influence whether shoppers successfully navigate from landing to checkout – with data, comparative frameworks, and clear recommendations.
~5 min read
——— Why This Matters
Most businesses are guessing
at their lead magnet.
The average discount pop-up converts about 16% of the visitors who see it – the lowest-performing lead magnet format on record, across a MailerLite study of 41,000+ signup forms. Interactive formats like quizzes and calculators regularly pull 20–40%. The difference isn’t the size of the incentive – it’s whether the mechanism gives a visitor a reason to believe you understand them. That’s exactly what this free sample explains.
16%
Conversion rate of the average discount pop-up, the lowest of any lead magnet category tested
314%
Opt-in lift one brand saw switching from a discount to a quiz
10-18×
Revenue per recipient from the flow that follows opt-in, vs. a one-off campaign
£0
Cost to see the research behind all of it, today
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