Latest articles
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The Second-Person Trap: Why “You” Isn’t Always the Answer in E-commerce Copy
“Talk directly to the reader.” It’s become gospel in our industry. But here’s the uncomfortable truth – this advice is… Read more
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Why 84% of Online Stores are Failing with Filters (and the 1.4-Second Secret to 4x More Sales)
84% of major e-commerce sites have filtering systems so poor they actively harm conversions. Meanwhile, the 16% with properly designed filters… Read more
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Stop Optimising Email Send Times. Start Optimising for Human Attention.
Obsessing over whether Tuesday at 10 AM converts better than Thursday at 2 PM, when the real question is whether… Read more
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Why Your “Perfect” Onboarding Flow is Actually Killing 30% of Your Sales
the industry’s collective delusion that “more is more” – more features to explain, more options to showcase, more steps to… Read more
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Multi-Armed Bandits vs A/B Testing: Why You’re Still Betting on the Wrong Horse
Your competitor is using Multi-Armed Bandit algorithms to automatically shift 80% of their traffic to the winning experience – often… Read more