This booklet synthesises findings from:

Academic and Scientific Studies
- Peer-Reviewed Journals: The sources cite specific systematic reviews and experimental studies from journals such as Decision Support Systems and Communication Research.
- Systematic Reviews: One source analysed findings from a semantic search of over 138 million academic papers through the Elicit search engine, which includes databases like Semantic Scholar and OpenAlex.
- Foundational Behavioural Economics: The articles draw on the work of Nobel-prize-winning researchers like Daniel Kahneman and Amos Tversky, who identified core biases like loss aversion and anchoring. They also reference Robert Cialdini’s research on the principle of consistency.

Randomised Controlled Trials (RCTs): The findings include data from large-scale field experiments, such as an onboarding study involving 475,495 participants.
Laboratory Experiments: Some data come from controlled “between-participants” experiments, such as a study on interactivity and arousal involving university students.
A/B Testing: Many of the conversion metrics, such as the finding that high interactivity can lead to 85% add-to-cart rates, are derived from controlled A/B testing.

Market Research Firms: The sources cite data from major firms like NielsenIQ, McKinsey, and Salesforce to track consumer outlooks and experience optimisation trends for 2025-2026.
Specialised E-commerce Platforms: Research and best practices are drawn from major industry players like Shopify, Amazon, and Booking.com.
Conversion Optimisation Databases: Insights are synthesised from specialised conversion tools and databases like ConvertCart, Nudgify, and Crazy Egg.

Global Brands: The articles analyse specific strategies used by successful companies, including Nike’s customisation tools (Ikea Effect), Apple’s minimalist design (Cognitive Ease), Warby Parker’s home try-on program (Endowment Effect), and Dollar Shave Club’s subscription funnels (Progressive Commitment).

Behavioural Economics Portals: Findings are gathered from platforms dedicated to applying behavioural science to business, such as InsideBE and Neuroscience Marketing.
Expert Marketing Insights: Strategies are informed by veteran digital marketers and platforms like Neil Patel and Martech Zone

Every claim is cited. Every statistic is sourced. Every recommendation is testable.

Lead Generation